The Purpose Filled Agency
Date: 2024
Duration: 1 months
Project Type: logo design, graphic design, branding
The Purpose Filled Agency is a brand about building creative marketing strategies filled with purpose. The agency helps clients reach their goals in creative ways, analysing new ways to build engagement on the given platforms, counseling, photoshoots and strategic plans etc.
Research
The Purpose Filled Agency is a brand about building creative marketing strategies filled with purpose. As a Creative Marketing agency their branding and vision was set, the only thing missing was a logo design. The agency gave me a presentation on what they were looking for, their branding and designs inspirations. I prepared a presentation for them on what to expect throughout the whole process.
Before I start sketching, I like to conduct and include research in my presentations to let my clients know what makes a design important. During our meeting I make sure to elaborate more on my research, this includes the design inspirations based on what works or current and future trends.
Brand Presentation
To give the agency a better look on what the logo would look like in action, I created mock-ups to showcase how the logo design would translate on social media. Additionally, I created a few visuals to give them an idea of how they can use their logo as a flyer, instagram reels or stories.
The agency asked for a logo type and logo mark. Based on their current colours I made a collection of new colours with a mood board to visualize their brand.
The Purpose Filled Agency is Elegant, simple and classic
