Embracia
Date: 2024
Duration: 1 months
Project Type: logo design, graphic design, branding
Embracia is a self-care brand dedicated to encouraging individuals to embrace themselves through self-love, beauty, and personal coaching. The brand's mission is to support and inspire people on their personal journeys, fostering a sense of empowerment and self-worth. I had the privilege of creating a logo design for Embracia and offering ideas to shape its branding strategy.
Research & Discovery
Embracia is a self-care brand who was looking for a new brand identity to launch their brand and services. Through the early stages of my process, I had meetings with the client to understand their brand character and vision. Through our discussions and asked questions I gained insights into Embracia's core values, target audience, and desired brand image.
With this in mind, I started off by creating sketches, hold feedback moments, gathering inspiration and various design directions that reflected the client's vision.
Brand Presentation
Additionally, I created mock-ups and social media post examples to showcase how the logo and brand identity would translate on social media. By aligning the design with Embracia's values and objectives, my goal was to create a brand identity that resonated deeply with their audience to a successful brand launch.
